EVENT EXPERIENCES

Hard Rock Cafe Local

2017

Hard Rock Cafe Local was an annual property conceptualized and executed for Hard Rock Café by 4/4 Experiences. The express purpose was to bring a new audience to HRC India, who appreciated regional non-folk music effectively, bridging the language barrier.

The property featured a four-city tour with content outlays, with the Sufi-mystic inspired music of Kabir Café and an emerging singer from Jammu named Saby Singh as a supporting act.

ARTIST PROGRAMMING
PRODUCTION
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